We are proud to partner with Fisher-Price and the Buffalo Bills to support the Buffalo community with a new Little People Collector Buffalo Bills “We Billieve” figure set for 2024. The new set is available exclusively at Wegmans stores in Buffalo, Rochester/Southern Tier, and Syracuse, as well as select stores in Maryland, North Carolina, Pennsylvania, and Virginia while supplies last.

For the fourth year in a row, Mattel will donate $10 from each Little People Collector Buffalo Bills set sold at Wegmans to the John R. Oishei Children’s Hospital Foundation, which provides access to high quality health care for mothers and children of Western New York.

Given such tremendous local fan support, Fisher-Price has donated nearly $3 million to the Children’s Hospital Buffalo Foundation since the launch of the first Little People Collector Buffalo Bills set in 2021.

The figures in this year’s set include quarterback Josh Allen, offensive lineman Dion Dawkins, linebacker Matt Milano, and one Buffalo Bills Super Fan.

Participating stores:

New York

• Dick Road
• Alberta Drive
• Sheridan Drive
• McKinley
• Niagara Falls Boulevard
• Losson Road
• Jamestown
• West Seneca
• Transit Road
• Amherst Street
• Military Road
• Eastway
• Fairport Road
• Newark
• Canandaigua
• Ridgemont
• Lyell Avenue
• Hornell
• East Avenue
• Ridge-Culver
• Mt. Read
• Calkins Road
• Perinton
• Pittsford
• Geneseo
• Geneva
• Marketplace
• Penfield
• Latta Road
• Brockport
• Holt Road
• Irondequoit
• Chili-Paul
• Elmira
• Ithaca
• Johnson City
• John Glenn
• DeWitt
• Onondaga
• Cicero
• Taft Road
• Great Northern
• James Street
• Auburn
• Fairmount
• Corning

Pennsylvania

• Erie Peach Street
• Erie West

Virginia

• Dulles
• Fairfax
• Fredericksburg
• Lake Manassas
• Leesburg
• Alexandria
• Potomac
• Tysons Corner
• Virginia Beach
• Charlottesville
• Midlothian
• Short Pump
• Chantilly
• Carlyle
• Reston

Maryland

• Columbia

North Carolina

• West Cary
• Raleigh
• Wake Forest
• Chapel Hill