Wegmans Privacy Policy

Wegmans’ pledge to you

Since 1916, our business philosophy has been to be the very best at serving the wants and needs of our customers. Wegmans understands that you care how information about you is used and shared, and we appreciate your trust that we will use the information wisely and legitimately. You have our word that we will only use the personal data we collect about you to give you the best Wegmans shopping experience possible.

As detailed below, we collect personal data from you to serve you best. Whether we collect your name and email address when you place an order with Meals 2GO, or your contact information when you sign up for the Wegmans Shoppers Club, we do so to be able to contact, identify, and serve you better. The data you provide helps us understand your preferences, so we can personalize and continually improve your shopping experience.

We collect the following personal data:

• Contact Information, such as name, address, telephone number, and email address;
• Financial and Payment Information, such as credit and debit card numbers;
• User Content and Feedback, such as questions, comments, and other content you submit, including through surveys and the chatbot we use on Wegmans.com;
• Account Information, such as your Wegmans.com login credentials and Shoppers Club account or number;
• Transaction History, such as purchases made with your Shoppers Club account or number, or with payment cards you have used with your Shoppers Club account or number;
• Employment Related Information, such as application information, contact information, and resume, if you applied for a job with us; we also collect personal data from our employees as necessary to administer their employment with us;
• Audio and Visual Information, such as video recordings of you or your license plate numbers at our stores made for security purposes and we may record calls with our customer service team for training and quality assurance purposes;
• Individual Preferences and Characteristics, such as inferences related to shopping patterns and behaviors, and your favorite stores, products and recipes;
• Demographic Information, such as age, income range, household information, and other preferences;
• Online information, such as Wegmans website and mobile application (“app”) usage and activity information;
• Online Identifiers, such as cookie IDs, device IDs, or IP addresses;
• Location Data, such as location information from your IP address and, when you consent, your specific geolocation, for example, for curbside pickup; and
• Benefits Information. To the extent you purchase any of our products under the United States Department of Agriculture (“USDA”) Food and Nutrition Service (“FNS”) Supplemental Nutrition Assistance Program (“SNAP”), we collect applicable data, which may include, customer account data, SNAP primary account number, SNAP personal identification number, delivery address and zip codes, customer service data, and feedback from surveys and interviews.

We collect information about you in a number of ways, including:

• Directly from you or a member of your household;
• From a device associated with you or your household;
• Through in-store technology, such as use of in-store Wi-Fi, video cameras and point-of-sale equipment;
• By obtaining it from external third-party sources, such as marketing or advertising companies, service providers, and social media platforms;
• By drawing conclusions about you from data we have collected elsewhere; and
• Through geolocation services enabled on your mobile device or web browser.

Some of our stores (including in exterior areas) utilize video surveillance and other fraud monitoring tools (collectively, “Security Equipment”) to create a safer environment for our staff and customers, and to deter, prevent, investigate, and/or prosecute any illegal activity that may occur on our premises. Our video systems record digital images but do not record audio. Information from the Security Equipment (“Security Information”) is accessible only to a limited number of Wegmans employees, or to third-party service providers or law enforcement, engaged to assist with security-related tasks. The third-party service providers may have access to Security Information only where strictly required to perform their tasks, and are not allowed to use the Security Information for any other purposes; and we may provide Security Information to law enforcement for investigations, to prevent fraud, or for safety and security purposes.

We use digital tracking tools (such as “cookies,” web beacons, and pixels) to collect and store information whenever you interact with our website and app through your computer or mobile device.

Cookies are very small text files that are placed on your device by a web server that allow us, or another party, to collect and analyze information about your use of our website. Pixels and other tracking technologies can load small graphic files in our website or the emails we send and also collect and analyze information about you. This information may include how often you visit our website, the pages you visit, and the other websites you use prior to visiting our website, the type of browser, device, or hardware you are using, search terms, mobile network information, IP-based geographic location, and how you interact with an e-mail we send. We use this information to improve our website and communications with you, as well as to customize your experience while you are on our site. Most third-party analytics tools collect only the IP address assigned to you on the date you visit our website, rather than your name or other identifying information. Although third-party analytics tools may store a digital tracking tool on your computer or device to identify you as a unique user the next time you visit our website, the digital tracking tools typically cannot be used by anyone but that third party. Some of these third-party service providers may collect information from our website for retargeting and more personalized interest-based advertising.

The third-party digital tracking tools we use include the following:

• Google. We may use Google Analytics to collect information regarding visitor behavior and demographics on our website, and to develop website content. For more information about Google Analytics, visit Google’s Advertising Policy. You can opt out of ads from Google or personalize the ads you receive by going to the Google Ads Settings Page.
• Meta. We may use certain tools offered by Meta that enable Meta to collect or receive information about actions you take on our website through use of cookies or in order to provide measurement services, targeted ads, and other services. For more information regarding the collection and use of such information by Meta, see Meta’s Privacy Policy.

If you make use of a Wegmans mobile application, we may use certain third-party tools for analytics in relation to mobile application usage as well.

Wegmans does not control how third parties collect or use your information to serve interest-based advertising. For more information about third-party service providers who may build a profile on you based on your online browsing activities please visit the YourAdChoices FAQs. To opt out of interest-based advertising from participating advertising companies please visit the DAA’s Consumer Choice Tool or the NAI Consumer Opt-Out Tool.

If you have a Wegmans Shoppers Club account, the information you provided on your application is merged with your Wegmans.com profile (if you choose to register for our online services). Whether we interact with you online or at our stores, we feel it’s important to have one account for you, to facilitate customer service.

The security of your account is very important to us. If you register for online services that we provide, we encourage you to use a strong password and not reuse a password that you use or have used elsewhere. As a customer, you also play an important role in protecting your own data. Advice on how to create a strong password from the Federal Trade Commission, including through use of a password manager program, is available here. Also, you can add multi-factor authentication protection to your account. Details are available here.

If you have any questions concerning the security of your account, or think that your account has been used by someone else without your permission, please contact us immediately at 1-800-WEGMANS (934-6267). We are always ready to help address any security concerns you have with your account.

We may use the information we collect in a variety of ways, including:

• Communicating with you about products, events, and promotions, including through targeted advertising;
• Sending you special offers, news, and coupons;
• Fulfilling orders, ensuring proper delivery, or providing services;
• Personalizing messaging for your website and mobile application experience;
• Conducting research and analysis, including surveys and focus groups;
• Administering contests and sweepstakes;
• Processing purchases and payments or providing information about your purchase history;
• Sending notices of product recalls;
• Administering your account, including authenticating users;
• Evaluating and improving our products and services;
• Auditing and monitoring of transactions and engagement;
• Protecting the security and integrity of our premises and networks;
• Preventing fraud, managing exposure to risk, and complying with our legal obligations;
• Analyzing your use of our website and apps;
• To bring you information about products like alcoholic beverages that Wegmans is not legally able to offer directly in certain jurisdictions;
• For other internal operations reasonably aligned with the expectations of our customers, including processing in furtherance of the provision of a product or service requested by a customer; and
• As otherwise required or permitted by law.

Where Wegmans de-identifies personal data in order to protect it, we will not re-identify such data and, if such de-identified data is shared with a third party as described below, we will take steps to ensure that no re-identification occurs. It is also important for us to keep certain information relating to your account, such as historical purchases, even if you request that we delete your personal data (see the “Data Rights” section below). If you do request deletion of your personal data, we will remove it from our databases and systems by either deleting your data or de-identifying it, although we will retain any information we are required to keep by law.

Wegmans may work with third parties to show you tailored ads. We may also work with third-party platforms, like Google or Meta, to show Wegmans ads on these platforms. We also share customer purchase data with third-party advertising platforms, which in turn provide de-identified audiences to third parties, such as your favorite product brands, for targeting advertisements. If you provide us with your mobile telephone number, for example when you place an order through Meals 2GO, we may use that number to contact you, and may send you informational text messages about your order. For more information on our use of your telephone number, click here.

If you place an order through our website or applications as a “guest,” we will retain the order information you provide, in case you have any questions about the order later.

• Employees
  Our employees need access to your personal data to serve you better. Access to customer information, however, is limited to employees who need it in order to serve customers, maintain our information systems or for safety and security purposes. All employees with access to customer personal data are subject to our company privacy and information security policies.
• Service Providers
  We may confidentially share personal data with companies that provide support services to us, such as direct mail, marketing, email, web hosting, and payment processing. These companies are not authorized to share or use the information we provide for any other purpose. We may confidentially provide purchase information to service providers, including in aggregated (i.e., customer non-specific) or de-identified form, in order to engage in planning, analysis, research, and product development, or to bring you special offers on products and services. We also share your personal data, including unique identifiers, with advertisers, marketing partners, and data analytics providers that we have engaged.
• Third Parties
  Third parties that we contract with may use cookies, pixels, and similar technologies to collect or receive information from our website and use that information to provide services on our behalf. We may also provide, through a retail media network or other platform, de-identified purchase and profile data to product brands and advertisers that they may use to send ads to you. These ads reach you from such entities based on other de-identified and aggregated purchase and profile information they have, but not on identifiable information from us.
• SNAP
  To the extent permitted by law, and to the extent you purchase products under SNAP from Wegmans, we may share with FNS and its authorized partners and agencies certain data that they may request to evaluate online ordering and administering SNAP (e.g., assessing the impact of online purchasing for the various parties involved, identifying implementation issues, and analyzing program integrity concerns).
• Other Situations
  We may release customer personal data when we believe it is necessary to comply with the law, enforce our legal rights; or to protect our customers or us. We may also release your information if you request or authorize us to do so.

Securing your personal data is a top priority. We have administrative, technical, and physical safeguards in place to protect your information. For example, our website uses Secure Socket Layer (SSL) encryption so that your personal data cannot be read as it passes over the Internet. However, no information shared over the Internet or stored in a computer system is 100% safe. You are also responsible for taking reasonable steps to protect the personal data you store in your account against unauthorized disclosure or misuse. For this reason, remember to keep your Wegmans account credentials secure. Also, be sure to secure the credentials you use to access your email account, so no one can impersonate you and steal your personal data. Further, be sure to sign off when finished using a shared computer or mobile device.

Wegmans.com gives you access to your profile so you can keep it updated and view it at any time. All of the personal data you’ve shared with us in your profile is available to you through My Account. Please review your profile on a regular basis and update it so we can serve you better. Otherwise, you may have additional rights to access your personal data as detailed under “Data Rights” below.

Wegmans.com may use automated chat features, or “chatbots.” Information collected by a chatbot is used only for the intended purpose stated at the time of collection, such as to answer a specific user question. We will only collect the information a user submits as part of a chatbot conversation, along with session information described generally in the “What personal data do we collect?” section above. We recommend users not submit personal or other sensitive information through the chatbot features. If you have a specific question requiring a detailed response, we recommend contacting us through one of the means noted below.

You have certain choices about how we communicate with you and what information we collect from you. To update your choices, ask us to remove your information from our mailing list or submit a request for access to your information, please contact us as specified in the “Contact Us” section below.

To opt out of receiving marketing and advertising promotions via email from us, please follow the “Unsubscribe” link in the email you receive from us. To opt out of direct mail marketing, please call the Wegmans Customer Care Center at 1-800-WEGMANS (934-6267).

Depending on where you live, such as Virginia, Connecticut, New Jersey, Delaware, or Maryland, you may have certain rights to your data, such as the right to (i) confirm that we are processing your data; (ii) access your data in a readily usable format; (iii) correct your data that we process; (iv) opt out of the processing of personal data for the purpose of targeted advertising, sale, or profiling; or (v) delete some or all of the personal data Wegmans has collected about you. Valid requests to delete may be fulfilled by deleting or de-identifying this information, although Wegmans will retain any information we are required to keep by law. Deleting your information also includes deleting your Shoppers Club account, which will discontinue certain experiences like accessing associated discounts, digital coupons, and purchase receipt history.

To exercise any of the rights outlined above, please visit our Data Rights Portal. If you wish to correct your personal data, you can also contact our Customer Care Center at 1-800-WEGMANS (934-6267) or online at Contact Us. Please note that if you make a request, we will need to authenticate your identity (either that you are the person making the request or the authorized representative of that person) to carry out the requests. If we can’t authenticate your identity, we will let you know. In order to maximize the potential that we can fulfill your request, please use the information that you provided in your Shoppers Club account or Wegmans.com account, such as the contact email or mobile phone number you use with that account. In certain circumstances, we can reject your request. If you disagree with our decision, you may have the right to appeal our rejection of your request by using our data rights portal.

Our mobile applications may allow you to order meals or products and have them delivered by us or a third-party delivery or pick-up service, create a shopping list, search or add products to a favorites list, check price or product availability, clip digital coupons, and engage in a variety of other activities and services.

Also, our mobile applications collect information about the location of your device. You must first provide permission through your device before our mobile applications can obtain such location information from technologies like GPS, Wi-Fi, or cell tower proximity (or a combination of these technologies). We, and our service providers, may use and store this information, in combination with other location-based information such as IP address and billing address, to provide enhanced location-based services, such as store-specific services, search results, and other content. You can stop all collection of information by our mobile applications easily by adjusting the location permissions on your mobile device for our mobile applications or by uninstalling the mobile applications altogether.

Pharmacy customers can find our Notice of Privacy Practices here.

Our website and applications are not designed nor intended to collect personal data from children under the age of thirteen. If we become aware that we have received personal data through our website or applications from a visitor under the age of thirteen, we will delete the information from our records.

Our website may provide links to other sites for your convenience and information. These other websites are operated by companies not affiliated with us, and have their own privacy policies. We are not responsible for the content of those websites, your use of them, or their privacy practices.

This Privacy Policy was last updated as of January 1, 2025. We may further update this policy at any time. We encourage you to review this policy from time to time for changes.

If you have any questions about our Privacy Policy, or if you would like to access your information we have about you or change your preferences, please use the form provided on our “Contact Us” webpage or write to us at:

Wegmans Food Markets
1500 Brooks Avenue
P.O. Box 30844
Rochester, NY 14603-0844
Attention: Chief Privacy Officer